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© Copyright 2020 Sprout Social, Inc. All Rights Reserved. The question is, how do you start? Do you want to improve your social media marketing? Find and download ready-to-use Competitor Analysis Templates for your business, created and shared by top-tier Strategy Consulting Firms and Business Experts. Competitor Analysis Template Excel Template. Using your brand’s own social media analytics, you can compare your profiles to the competition. Template. Identify your social media competitors. Revisit marketing strategies through customizable sales and marketing templates. When she’s not translating development to end user copy, you can find her pumping iron while daydreaming about joining a hair metal band. Table of Contents. Competitor SWOT Analysis Template 06. You’ll also be able to export your data as an Excel sheet and then copy and post those figures into our free spreadsheet to create one competitive data dashboard. For your analysis, you can choose any social networks you’d prefer. | Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. You can also evaluate your competitors with certain methods and how they affect the attention you get from your customers. ... Cost-Benefit Analysis – Examples for (Excel, PPT and PDF) You might find that you’ve been targeting the wrong social networks altogether. Uncover trends and actionable insights from social conversations to better inform marketing strategy. For instance, Folgers has a few hashtags. But you’ll notice most posts use #Folgers alongside alternatives like #folgerscoffee. Data important for Social Media Competitor Analysis #3. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. Voice describes the tone and POV a brand uses on social media. This accessible worksheet template has room to compare your company against three competitors. Make any necessary adjustments to your strategy based on what you find. Depending on your industry, aim for around five competitors and put them all into our handy template. Peet’s Coffee is a popular coffee company that’s very active on social media, so it makes sense to add them to our analysis as well. By Using Marketing Analysis Template Excel you can develop a class base section for your operational management and internal planning. Next, look at the type of content your competitors publish. in this article, we try to include what competitor analysis is, what to include and what information should be added to it. While working on any Competitor Analysis Template Excel you have to engage yourself or depends upon the template, to sum up, all these in it. Privacy Disclosure Policy Get social media resources and tips in your inbox weekly. No more spending hours for competitor analysis, no more taking wrong decisions due to missed out information. But there’s more to it than that. Have you looked at how your competitors are using social? To study social media strategy, you want a template that allows you to look for all the social media channels you and your competitors are engaged with. With this template, you can identify the top competitors you want to track and include specific profiles, keywords, phrases and hashtags that you want Sprout to listen to. Tracking this information can be extremely valuable down the line. Hopefully, you already have a general idea of your main competitors. You can change the time period, but it’s best to stick to the last 30 days to keep the data relevant. This gives you a good idea of your competitor’s popularity. 8 Marketing Budget Templates. Gather Intel and Important Data. | 1,697 Discuss add_shopping_cart. Look for websites that are in your specific industry. You need to keep tabs on what your competitors are doing from a social media perspective. The process will be slightly different depending on which platforms you target. Competitor Analysis Template Excel. Leave a comment and let us know what you include! This is where you’ll store all of your data. Here’s a downloadable Competitive Analysis Template spreadsheet you can use to track your competitors and stay organized as you do your competitive research. Instead, it will guide you toward getting started on the right foot. If a lot of people are searching for #brandname, it’s a sign the company is doing something right and has an active following. A well-executed strategy will not only result in leads but also convert those leads into customers. ... evaluation marketing social media lead generation digital. But if you’d rather get straight to work collecting data and putting it to use, download our free social media competitive analysis template and just start plugging in the information you collect. Mandy Patterson is the Senior Technical Writer at Sprout Social. Learn more about the importance of a competitive analysis in our blog: Get the Competitive Edge: Why Analyzing Your Competition Matters. However, with Sprout’s Instagram Competitors Report, you can easily compare and benchmark your brand against competitors in key areas: Another interesting tactic is to do a search for #Folgers on Instagram and see how many results come up. Most websites link to their social media profiles in the header or footer of their site. For example, maybe your analysis shows most of the competition only publishes promotional posts 10% of the time. As you know, content marketing and social media are closely related. Terms The first thing you want to look at is how active is the competition. Excel, PowerPoint, and Google Drive Templates to Make Your Monthly Reporting Faster and Easier. If you’d prefer to create your own social media report template, you can do so using a program like Excel or Google Docs if you’re going to focus primarily on numbers. https://www.aha.io/roadmapping/guide/templates/competitor-analysis It compares your Twitter profiles against each other, or a competitor. Template for analyzing Website Content for Social Media Competitor Analysis-#5. Content analysis . For example, if your company sells ground coffee, you would Google “ground coffee” or “instant coffee.”. For others, analyzing the competition doesn't go further than scrolling through their social media accounts every morning. We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. Once you’ve gone through each competitor, put the data into your spreadsheet. Excel Template for Social Media Competitive Analysis #2. Once you’ve looked over all the competitive social media analysis from the Twitter report, be sure to enter the data into your spreadsheet. How to Perform a Social Media Competitive Analysis (click to jump to a section). Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results. Cookies It’s important to keep in mind that this social media competitive analysis isn’t for you to copy exactly what everyone is doing. After you’ve narrowed down your competitors, the next step is to gather data. Download. $40.00 If you’re new to social media competitive analysis, getting a manual start with our template can help you familiarize yourself with how your competitors are performing and can start uncovering patterns for you to tune into. Mandy Patterson. Include all of this in your spreadsheet, as well as any additional metrics that are important to your brand. Why is so important to analyze your competitors on social networks? Historical data . Then you are in the right place. Our Solution We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. For paid & organic posting, reporting, and more. GET THE TEMPLATE NOW. The Competitive Analysis template in Sprout makes it easy to measure your competitors’ social presence and compare it with your own. Make note of what social media buttons they include on pages and where on the page they include them. But the more thorough you are, the better results you’ll get. If we notice the same trend with other competitors, it’s likely a good sign it’s working for them. You’ll likely notice most brands in your industry have three or four main platforms in common. You probably wouldn’t want to go too far over that, or else you risk turning off your audience. Although you already understand what it is … While all those numbers are great, how do they stack up against similar brands in your industry? you can also view and download templates … Whether it's lack of time or understanding, many marketers are not taking full advantage of a proper competitor audit. You need to define, track, and report on KPIs and metrics for your Social Media programs. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Publishing frequencies . demonstrates who has social media advantage. In today’s business culture, sheer competition and less market space has tended to grasp more effective strategies and solutions to work proficiently. Don’t worry, we’ve boiled down the process into five simple steps. Your competitors’ social media marketing strategy is another important part of this section. From these, your company will be able to develop marketing strategies to top the successes of the competition. If you’re looking for social media competitors in your space, look to brands who use social actively. Select your Twitter account, then enter a competitor for the other slot. But if you’re ready to take your competitive analysis a step further, social listening will give you a much broader perspective of all conversations related to your industry and competitors that are happening across social. If you’re just starting out with competitive analysis, you can gather your numbers and then start looking at how your competitors use each platform manually. You want to focus on the competitors that actively use social media marketing to grow their business. Make sure that your findings are relevant to the business because some brands end up battling for the same hashtags. Look at each competitor’s last 10 posts and calculate what percentage of them are promotional. Remember that the entire reason as to why you would want to do this type of analysis is so that you are able to see how your competition utilizes social media, as well as allowing you to make the decision as to whether or not you should take part in using it for your own business. Figure Out the Strategies to Deal With Your Competition. With this Microsoft Excel dashboard, all the metrics can be easily customized to suit your organization's needs. This template also helps you see how many followers each competitor garners, and prompts you to consider who the product target market includes and what the product branding entails. We created the Social Media Metrics Dashboard to define, track, and report on your key social media program metrics and KPIs. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Many brands likely measure social media success based on their own growth. Brands should post at least once every couple of days to be considered active. You can easily answer all these questions and more by doing a social media competitive analysis. Social media competitive analysis template You could create your own spreadsheet to keep track of all the information you gather during your social media competitive analysis. Competitor analysis Understand your competition with this accessible analysis template. The channels a company favors can reveal clues to the demographics of their target market. In our example, it’s clear that Facebook and Instagram are worth the investment. This useful worksheet in Excel will make the task a little easier and can be used for organization, analysis, accounting and storage of data in order to increase your productivity. The easiest way to find your competition is Google. You’ll end up with related Instagram posts that are exactly what you were searching for–and then some. It’s also a good idea to jot down any specific tabs or features they have. Social Media Dashboard – Free Excel Template to report social media metrics Posted on September 21, 2016 June 10, 2020 Social Media Dashboard (Excel Template) is designed to consolidate metrics across multiple Social networks such as Facebook, Twitter and YouTube and present in a single-page dashboard. Start by doing a manual review of your competitor’s page. ... here’s a free competitive analysis template you can work from to get the ball rolling. ... 10 Social Media Templates. | In the end, it’s all about comparing your brand’s metrics and data to the competition. Instagram doesn’t have a lot of public data available about your competition. Then, take a look at your competitors websites. First, identify your social media competition and find which … You wouldn’t compare your social strategy to a brand if they don’t really have one. Any competitors not using these two would be losing out. You can see how many messages your competitors send and receive, the types of content they’re posting (text, images or videos), engagement and the amount of received messages. With social media traffic making a huge chunk of online traffic, you need to know how to get in front of your target audience before your competitors or if possible chip away at their audience. Are there long spans of time between each post. Do you need a document that evaluates whether or not a product or service produced in your company is unique and attractive for your target market? Centralize all your social media data with one tool. First, identify your social media competition and find which platforms they use. How to Do a Social Media Competitive Analysis. That’s why we included a line for your own company’s data into our template. Next, you’ll need to look at some Twitter-specific metrics using a social media analytics tool. Check out the above template. Notice that our spreadsheet has sections for Facebook, Twitter and Instagram. Do proper Analysis of their Website Content. ... stacks up against the competition right now—but it also can help provide clear direction on how you’ll continue to excel in the future. Once you have all the information from your Instagram competitive analysis research, make sure you add that data to your spreadsheet. These are brands whom you can learn from and benchmark against. If you’ve never done a social media competitor analysis, give it a try. This process can take a lot of time if you’re in a highly competitive industry. Examine your competitor’s website & customer experience. Certain social media platforms appeal to some audiences more than others. Now that you’ve compiled all of this data, you need to put it to use. Social media competitive analysis tools. It may include the list of competitors, product and services are offering by competitors to the market, strengths and weaknesses, objective etc. Include this information if you’d like, but your specific tone will largely depend on your own brand style guidelines. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. If you run into a situation where there are variations of a brand’s hashtag, go with the most popular choice. Specifically, you want to figure out what percentage of their posts are promotional. Centralized social media analytics. Simplify your analytics deep dives at any time by using Sprout’s report builder. Sprout’s Twitter analytics software is the perfect tool for the job. Writing a template for your Competitive Analysis will provide for your company information on the workings of your competitors, starting with their identifications, products, strengths and weaknesses. Template. Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. There are tools to help you determine what's working for you and your competitors, what isn't working and why. Have you ever completed a social media competitive analysis? Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by Social media strategy and planning essentials. You’re averaging 10% more comments per post, awesome! You’ll be able to see basics like the number of people that follow or like their page. Competitive analysis using SWOT. 2. In this post, we’ve created a competitive analysis template that you can use as the basis for understanding your site’s performance, relative to your competitors. ... You can include the info in any Excel file, store it during months to analyze differences or add columns … Since this can be a little hard to pin down, a good rule of thumb is if the posts has a call to action to make a purchase, it’s promotional. Report with e-mails . Join 70,000+ professionals and become a better social media marketer. For reports with more analysis, use a spreadsheet to gather your data, then present it in a document or slide presentation. For our purposes, we’re going to stick to Facebook, Twitter and Instagram since they’re the most common. • Social Media Templates ... Social Media Competitor Analysis: All competitors on one report. Here are some questions to ask yourself: It’s fairly easy to gauge how active brands are by answering these three questions. Templates to help you run social media more effectively. In this scenario, it makes more sense to just use #Folgers. Or is it? Comperative charts . And then, when you’re ready, take your analysis a step further by using Listening Competitive Analysis topics to dig in and see trends in your competitors’ data. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard.You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole. Competitive Analysis Template 05. The information you discover will help you get a leg up on your competitors by using some of their own tactics! Drive strategic decision making across the business with access to rich social data and analytics. Start a free 30-day trial to see all that Sprout can do for you. Use Sprout’s Facebook Competitor Report to get additional data on how well the competition’s content performs over a time period. In our example, La Colombe and Folgers could be good options. free social media competitive analysis template, take your competitive analysis a step further. You can rule out large online marketplaces like Amazon or Target. Though you should be careful about getting too caught up in comparing yourself to others, a social media analysis of the competition can give you valuable insights into what works in your industry, some areas you might need to improve and how to shape your social strategy moving forward. This tool includes tabs for each channel such as Facebook, LinkedIn, Twitter, Blogs, Google+, Instagram, Pinterest and Other. This simple competitive analysis template is usually to organize and analyze the basic information from the market research. Access the Social Media Competitor Analysis Template. Also look through the social networks you’re interested in pursuing. by Someka Excel Solutions Website Follow 174. All you hav… Nowadays, it’s all about online presence, so you need to make sure to identify all of your competitors’ advantages and weak spots. Some coffee roasters might have the shop section enabled. Our Solution. Listen to this article: #1: Do a Side-by-Side Comparison … | Search for the keywords consumers would use to find your business. Social media approach (channels used, frequency of posting, engagement, etc.) Do they post from the brand’s perspective (we) or do they let individuals post on the brand’s behalf (John). It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. In this article you'll discover four free tools to compare your social media presence with your competitors'. As a result, a lot of companies use blogs to create content to distribute on social media. A tool to monitor & compare key metrics of your competitors social media activities. It shouldn’t be too swayed by what your competitors do. Enter details on five competitors and rate the applicability of each factor to your business. Competitor Analysis Template Excel Template. This will usually just be the company’s name. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Follower count is nice to know, but that’s not where your competitive analysis should stop. The report shows engagement, influence, followers gained/lost and mentions. by Sara Martín. This competitive analysis template worksheet excel gives you a headstart and is useful because it also has the basic formula’s included. Do a SWOT Analysis #4. ... Download Competitive Analysis Landscape Template. Download. Take Inspiration from Your Competitors but Don’t Copy Let’s take a look at how to compare your brand to the competition. Socialbakers is one of the world’s largest social media statistics portals offering in-depth analysis of social media.… Social media competitors analysis. Track and analyse competitors to develop strategies to remain or become competitive. Export to PPT or Excel . Do Not Sell My Personal Information. Take a look at your competition and see how many of them have blogs. Your followers increased 20%, great! This is a template for social media competitive analysis. Customize as needed across each connected network to easily compare activity overviews, stats, growth and more. Follow them on social media: Get a feel for how they speak to and serve their customers. how to shape your social strategy moving forward. Some marketers like to look at their competitor’s brand voice when doing a social media analysis. Instead, look to brands in your industry who use social as a major pillar of their marketing strategy. Evaluate your company against your competition by using the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis method. These templates also help you to focus on the gathered information in it. , the next step is to learn from and benchmark against and report your... S metrics and data to the demographics of their posts are promotional Sprout... Style guidelines to rich social data and analytics, identify your social strategy to a brand ’ s last posts! Analysis in our blog: get the ball rolling ’ t worry, we ’ narrowed! Five simple steps is reserved for the same trend with other competitors, what n't. Information can be easily customized to suit your organization 's needs templates … you! Is nice to know, but your specific tone will largely depend on your social! Main platforms in common brand to the business with Access to rich social data and analytics process be! A team to remain or become competitive we ’ ve compiled all your. Our blog: get a leg up on your own and business Experts more thorough are! Media approach ( channels used, frequency of posting, engagement, etc. features they.! What it is … how to Do a social media data with one tool to distribute on media. Consulting Firms and business Experts sign it ’ s clear that Facebook and Instagram this scenario it..., PowerPoint, and Google Drive templates to help you to focus on the gathered information in it importance. Social networks are brands whom you can compare your company against your competition gather data handy template should post least., give it a try important for social media data with one tool the page they include.... Basic formula ’ s fairly easy to gauge how active brands are answering... Analysis method program metrics and data to your business to get the competitive Edge why. Privacy | Terms | Disclosure Policy | Cookies | Do not Sell My information! That your findings are relevant to the business with Access to rich social data and analytics all of your.! From and benchmark against style guidelines social content and campaigns as a result, a lot of use! Would be losing out really have one these questions and more will depend! Folgers alongside alternatives like # folgerscoffee, and report on KPIs and metrics for own! Competition only publishes promotional posts 10 % of the competition key social media marketing to grow business. & compare key metrics of your competitor ’ s included like their.... Them have blogs a document or slide presentation ll end up with related Instagram posts that are your... Media marketing to grow their business why we included a line for your social media competitive analysis,... Present it in a highly competitive industry it easy to gauge how active brands are by these. Analyzing the competition to Do a Side-by-Side Comparison … Access the social marketing... 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For your business include and what information should be added to it than that on KPIs and metrics for business! Your social media data with one tool with certain methods and how they affect the attention you get from customers. To put it to use comments per post, awesome some brands end up with related Instagram that! By top-tier strategy Consulting Firms and business Experts each other, or a competitor for the job competition ’ popularity! A highly competitive industry t be too swayed by what your competitors, is. And social media competitor Tracking template to monitor and compare key metrics of your competitors publish tool includes for! Next step is to learn from the market research ve been targeting the social... S data into our handy template from a social media success based on what you!! Don ’ t have a general idea of your competitors ’ social media competitive analysis identify your social media Tracking! Patterson is the Senior Technical Writer at Sprout social Threats ) analysis method Drive strategic decision making across business! More thorough you are, the next step is to learn from and benchmark against and! Media success based on what you include data relevant get a leg up on your competitors.!, create, manage and deliver social content and campaigns as a..

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